Language
Technique
Example
What It Reveals
Simple / accessible diction
"The work of teaching and organising the others fell naturally upon the pigs, who were generally recognised as being the cleverest of the animals"
Orwell's deliberately plain, unadorned prose mirrors the fable form and makes the political allegory accessible to all readers — the simplicity is itself a political act, democratising complex ideas about power and corruption.
Propaganda language (Squealer)
"Surely, comrades, you do not want Jones back?"
Squealer's rhetorical manipulation relies on fear and false binary choices — by framing every challenge to the pigs' authority as a return to human tyranny, he eliminates the possibility of legitimate dissent and silences opposition.
Repetition
"Four legs good, two legs bad" — later changed to "Four legs good, two legs better"
The sheep's mindless chanting demonstrates how repetition replaces thought — the slogan functions as a propaganda tool that drowns out debate, and its later reversal shows how easily manipulated language can be used to normalise contradiction.
Rhetorical questions
"Do you know what would happen if we pigs failed in our duty? Jones would come back!"
Squealer's rhetorical questions assume the answer and prevent genuine discussion — the technique mimics totalitarian rhetoric where questioning the leadership is reframed as betraying the collective.
Imperative verbs
"Now, comrades... forward to the overthrow of the human race!"
Old Major's stirring commands inspire collective action, but the same imperative mode is later co-opted by Napoleon to issue orders — Orwell shows how revolutionary language becomes the language of dictatorship.
Emotive language
"Boxer! Boxer! Boxer!" — the animals cry out as the knacker's van takes him away
The desperate, repeated cries of Boxer's name create intense pathos and expose the pigs' ultimate betrayal — selling their most loyal worker to the slaughterman reveals the regime's complete moral bankruptcy.
Irony
"All animals are equal, but some animals are more equal than others"
The absurd logical contradiction exposes the regime's hypocrisy — Orwell demonstrates how totalitarian language corrupts meaning itself, making equality simultaneously affirmed and destroyed in a single sentence.
Euphemism
"Readjustment" of rations (when they are actually reduced); Boxer sent to the "hospital" (actually the knacker)
The pigs consistently use euphemism to disguise unpleasant realities — 'readjustment' conceals deprivation, and 'hospital' conceals murder, demonstrating how controlled language prevents the animals from understanding their own exploitation.
Commandments as slogans
"No animal shall sleep in a bed — with sheets" / "No animal shall kill another animal — without cause"
The gradual addition of qualifying clauses to the Seven Commandments demonstrates how laws are corrupted from within — each amendment preserves the appearance of legality while gutting its substance, mirroring Stalinist constitutional manipulation.
Song ("Beasts of England")
"Beasts of England, beasts of Ireland, / Beasts of every land and clime, / Hearken to my joyful tidings / Of the golden future time"
The revolutionary anthem inspires collective hope and solidarity, functioning as the animals' 'Internationale' — its later banning by Napoleon reveals the regime's need to suppress the original ideals of the revolution it claims to represent.
Personification (animals as humans)
"The pigs did not actually work, but directed and supervised the others"
By giving animals human traits — greed, ambition, cruelty, naivety — Orwell creates a satirical mirror for human political behaviour; the anthropomorphism makes the fable's critique of totalitarianism both universal and uncomfortably recognisable.
Contrast in register
Squealer's elaborate justifications vs Boxer's simple "Napoleon is always right"
The gap between Squealer's sophisticated rhetoric and Boxer's uncritical devotion exposes the relationship between intellectual manipulation and willing submission — the educated exploit the trusting through language the latter cannot challenge.
Hyperbole
"Napoleon was now never spoken of simply as 'Napoleon.' He was always referred to in formal style as 'our Leader, Comrade Napoleon'"
The escalating titles and honorifics parody the cult of personality surrounding Stalin — the exaggerated reverence demonstrates how totalitarian regimes inflate their leaders into godlike figures to maintain obedience and suppress dissent.
Statistics and figures
"Squealer would read out to them lists of figures proving that the production of every class of foodstuff had increased by two hundred per cent, three hundred per cent, or five hundred per cent"
Fabricated statistics overwhelm the animals' ability to verify claims — Squealer weaponises numbers to create the illusion of prosperity, mirroring Soviet propaganda's reliance on inflated production figures to mask economic failure.
Animal Farm — Writer’s Toolkit: Language — GCSE Literature Revision